Monday, May 7, 2007

Microsoft, Courting Yahoo, May Have Lost $2 Billion to Google in Ad Fight

(Bloomberg) -- Microsoft Corp. Chief Executive Officer Steve Ballmer interrupted a Hawaiian vacation to call his top Internet ad man, Yusuf Mehdi, on April 16 after Google Inc. announced its $3.1 billion purchase of DoubleClick Inc.

Mehdi says Ballmer offered money, personnel, acquisitions or whatever he needs to fight the threat that buying Web advertising company DoubleClick will advance Google's dominance of the $28.8 billion market.


Read more at Bloomberg Exclusive News

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