(Bloomberg) -- Corporate logos are disappearing from the Sao Paulo skyline. Four signs atop Nestle SA's Brazilian headquarters were among the first to go. Microsoft Corp. yanked the logo from the summit of its high-rise offices. Hilton Hotels Corp.'s signs may go dark soon.
The transforming skyscape is the result of a new citywide ban on billboards and oversized company signs. The anti-ad ordinance -- the first of its kind in Latin America -- is part of an effort to spruce up South America's biggest city.
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