(Reuters) - PARIS, June 28 - French advertising group Publicis
and software group Dassault Systemes will
create a joint venture in 3D online marketing in a bid to boost
advertising sales, the two companies said on Thursday.
The Paris-based venture named 3dswym -- an acronym for 3DSee
What You Mean -- will be 51 percent owned by Publicis and 49
percent by Dassault Systemes and will allow marketers to reach
consumers directly and to create and adapt new consumer goods
together, the joint statement said.
Read more at Reuters.com Mergers News
and software group Dassault Systemes will
create a joint venture in 3D online marketing in a bid to boost
advertising sales, the two companies said on Thursday.
The Paris-based venture named 3dswym -- an acronym for 3DSee
What You Mean -- will be 51 percent owned by Publicis and 49
percent by Dassault Systemes and will allow marketers to reach
consumers directly and to create and adapt new consumer goods
together, the joint statement said.
Read more at Reuters.com Mergers News
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