Tuesday, June 26, 2007

Southwest braces for turbulence as it turns 30

(Reuters) - NEW YORK, June 26 - Southwest Airlines Co.
once seemed impervious to the turbulence that buffeted
other U.S. airlines, but on the eve of its 30th anniversary as
a public company, the first and still the biggest U.S. low-cost
carrier looks vulnerable.




Big carriers like Delta Air Lines Inc. have cut
costs in bankruptcy, low-fare competitors like JetBlue Airways
Corp. offer unmatched perks such as live television,
and Southwest's fuel hedges no longer provide the same level of
protection from high fuel costs that they once did.


Read more at Reuters.com Market News

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