(Bloomberg) -- Thomas Minder's family-owned company
has marketed mouthwash using the white cross and red background
of Switzerland's flag for three generations, relying on the
country's reputation for quality, purity and reliability.
``Swissness in marketing consumer goods is absolutely
essential,'' says Minder, chief executive officer of Neuhausen,
Switzerland-based Trybol AG. ``It's worth more than Coca-Cola.''
Read more at Bloomberg Exclusive News
has marketed mouthwash using the white cross and red background
of Switzerland's flag for three generations, relying on the
country's reputation for quality, purity and reliability.
``Swissness in marketing consumer goods is absolutely
essential,'' says Minder, chief executive officer of Neuhausen,
Switzerland-based Trybol AG. ``It's worth more than Coca-Cola.''
Read more at Bloomberg Exclusive News
No comments:
Post a Comment